OUR STORY
At All Things Delicious, Everything Begins with a Craving
All Things Delicious (ATD) is a Halal-certified, homegrown food brand established in 2013. Rooted in Singapore’s rich multicultural food heritage, we are known for our thoughtfully crafted baked goods and chef-prepared comfort foods.
ATD was founded in 2013 by Mel, who started baking from her home kitchen with two young kids in tow.
Today, our flagship restaurant sits inside a beautifully conserved shophouse at 34 Arab Street, in the heart of Kampong Gelam, a neighbourhood steeped in history and culture.
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In MacPherson sits our headquarters, housed in a 7,000 sq ft food production facility and office, where our team produces a wide range of bakes, confectionery and savoury offerings for retail, corporate gifting, catering and B2B Partners. ATD’s halal catering kitchen offers flexible Express pick up, delivery and set up catering options.
With over a decade of experience creating quality food products, All Things Delicious combines traditional and contemporary flavours to create meaningful food experiences, making us a trusted partner for festive gifting and celebrations across Singapore.
While serving comfort food with a global twist, All Things Delicious is also popular for its local seasonal products. These include Christmas, Chinese New Year, Hari Raya, as well as Teacher’s Day.
What started at our Founder, Mel’s kitchen in 2013.
Concept of ATD was developed in between meal times and nap times.
Our founder Mel, hustling ATD’s Houseblend Granola, still in production today.
Our first bricks and mortar store in 2014 in Crawford Lane.
Crawford Lane interior.
Spotted an empty shophouse unit in Arab Street.
Work on 34 Arab Street began in 2016.
Our founder Mel with ASPN students.
All Things Delicious at 34 Arab Street in 2016, renovated!
Setup catering growing from strength to strength. This was at the Japanese Cultural Centre.
From 30 pax to 300 pax, we can do it all. This was Zendesk.
Live Stations at the National Museum. We also served Lucy Liu (one of Charlie’s Angels), when she opened her art exhibition here.
Gallery Opening Night before guests arrive.
Found ourselves a spacious kitchen where we can keep up with the demand of our artisanal bakes. Introducing ATD’s MacPherson bakehouse, work started in 2016.
Served a specially created dessert at a Mendaki Gala dinner.
We fed Cristiano Ronaldo when he was in town to shoot a commercial.
Our now-defunct old takeaway kiosk at Guocco Tower. Closed just before Covid hit — what a relief! Do you recognise these lovely ladies?
The team, just before masking up was mandatory during the CB period!
Our MacPherson bakehouse in 2021.
Setting up for long-time client, Johnson & Johnson.
Canapés, finger foods & hot food plus desserts of course!
ATD turned 10 in 2023 and we raised $6k+ for Community Chest.
An intimate 10th Anniversary dinner at Arab Street.
ATD was voted Top Women-owned Business in Singapore in an American Express campaign and had our logo plastered in a F1 Academy car driven by Jess Edgar in the Singapore GP 2024.
Arab Street today.
Because at All Things Delicious, food is love.